Client’s Message:Saras Webtech has helped to take our company to the next level. we came to Saraswebtech looking to expand our offline business, and they proposed an ecommerce store and they delivered. Our ecommerce website were designed into top level professional website that look great and function well, as is required in today’s competitive marketplace. With their ongoing marketing campaign, we have seen improved search engine rankings and consistent increases in sales and traffic flow. We look forward to continued success while working with Saras Webtech.

Background: For over 20 years, RD Masala and DryFruits, headquartered in Navi Mumbai, Maharashtra, has been a leader in the Spices and Dryfruits industry. With the need to expand customer base and make ordering convenient for customers, developing an eCommerce website was a priority. The other need was to expose RD Masala and DryFruits to customers across the nation who didn’t know their brand.

“While it is important to not judge a book by its cover, it takes more time to research than to just judge and move on. RD Masala was introduced to Saras Webtech and following our project exploration process we began identifying the needs of RD Masala.”

Solutions: We worked diligently with them to create an advanced and interactive ecommerce experience (WordPress based Woocommerce) packed with latest ecommerce technology with a security and user experience in mind. This helped their customers to easily browse, reserve, or purchase any of the products.

We designed a user-centric experience that highlighted their extensive Spices and Dryfruits products, as well as provide them with an area to add other resources. Together we crafted a highly visual and easy to navigate experience to welcome visitors, online, to the RD Masala & Dryfruits. During this process, we tidied up their original logo so it could represent their new site direction and provided them with a lot of flexibility around fonts and imagery so they could change up the look and feel as the seasons changed and adapt it to what their audience needed.


– Introduce limited and custom eCommerce website options for specific products.
– Implement a fully responsive solution backed by WordPress CMS and WooCommerce for cart functionality.
– Improve overall site aesthetic and user experience in order to create a more engaging experience.
– Develop a more SEO friendly and socially-focussed in order to drive user engagement and organic searches.

Results: RD Masala & Dryfruits new fully-integrated eCommerce website lets their audience easily navigate all through a beautifully designed and intelligent website that allows them to explore all new components of the website from the shop. Their audience can now easily access all the existing and new products which are frequently added.

Development and Designing Ecommerce website has helped them position themselves as an upcoming competitor on the Spices and Dryfruits Market. After all that research, design and web development we produced them a custom eCommerce website that they have full control over and can grow with.

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